Digital Marketing Course Become A Data-Driven-Marketer
Buy this Course @
₹80,000 ₹14,999 (incl. taxes)
14 Modules
with Certifications
48 Hours
Recorded Content
4.24 Ratings
by 503 Learners
English, Tamil
Language
Digital Marketing Course Overview
Our online digital marketing course, where you'll embark on a journey to master the art and science of digital marketing. Whether you're a marketing professional looking to expand your skill set or an aspiring entrepreneur eager to grow your online presence, our course offers the knowledge and tools you need to succeed in today's digital landscape.
Key Features
Course Topics You will Learn Overview
- What is Digital Marketing?
- The Fundamentals of Digital Marketing
- Scope of Digital Marketing in India & Globally
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Startups
- Digital Marketing for SMBs (Small & Medium Businesses)
- Career Opportunities in Digital Marketing.
- What is WordPress?
- Role of learning WordPress in Digital Marketing
- WordPress.com vs WordPress.org
- WordPress installation & Setup
- Creating WordPress website & blog
- Using Page builders
- WordPress Themes & Plugins
- Using WordPress for Blogging
- Building WordPress-based eCommerce sites
- Using WordPress for Different Websites.
- What is SEO and why is it important?
- Working for Search Engines
- Introduction to SERPs
- Different SEO Ranking Factors
- White Hat vs Black Hat SEO
- Understanding Google algorithm
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Mobile-first SEO
- Advanced Keyword Research
- Google Search Console
- SSL Certificate & Website Security
- eCommerce SEO
- SEO Reporting
- SEO Case Studies
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- SWOT Analysis
- Content Strategies According to SM Platforms
- Organic Reach
- Optimizing Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Chatbots
- Top Social Media Optimization Tools
- Creation of Social Media Calendar
- Understanding Client Projects & Requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding Best Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation
- WhatsApp Marketing
- Introduction to Google Analytics
- Working of Google Analytics
- How to Set Up Google Analytics for Website
- Understanding Reports and Data in GA
- Google Analytics for SEO
- Google Analytics for PPC
- Important Metrics & Reports
- Introduction to Google Tag Manager
- How to Set Up Google Tag Manager
- Using Google Analytics + GTM
- Components of GTM
- Tracking of Videos, Links, Elements, Scrolls
- Tracking eCommerce Events
- Facebook Pixel + GTM
- What is Content Marketing?
- Types of Content Marketing
- Content Marketing Goals
- Using Different Forms of Content
- Creating Content Marketing Strategies
- Content Marketing for Social Media
- Important Metrics to Measure in Content Marketing
- Content Marketing with Video Content
- Storytelling
- Quora, Infographics, Niche Blogging
- Forum Marketing
- Memes, Carousels, and Podcasts
- Benefits of YouTube Marketing
- How YouTube Works?
- Analysis of Top YouTubers
- Setting Up New YouTube Channel
- Essentials for YouTube Video Recording
- Voice and Video Editing Tips and Tools
- Adding Viral Elements to Video
- YouTube Video Uploading Checklist
- Power of YouTube Live
- How to Build and Grow YouTube Channel Organically?
- How to Earn from YouTube?
- Monetizing YouTube Channel
- YouTube Funnels
- Top YouTube Tools for Growth and Marketing
- Introduction to App Store Optimization
- Role of ASO
- How to Optimize Apps for App Stores?
- How to Increase App Downloads?
- On-Page and Off-Page ASO Factors
- Top App Store Optimization Tools
- Creating ASO Strategies
- Understanding Google Play Console
- Paid Campaigns for ASO
- Google Firebase and Analytics
- iOS App Store Optimization
- App Store Marketing on Facebook and Google
- App Ratings and Reviews
- What is Google My Business and How Does it Work?
- Setting up GMB Account
- Importance of Local Business Listings
- Optimizing the Rank of Google My Business Listing
- Lead Generating Using Google My Business
- Getting Organic Reviews on GMB
- Dealing with Negative & Fake Reviews
- Managing Multiple Locations in GMB
- Top Tips, Tricks, and Hacks
- Introduction to Google Ads
- Working of Google Ads
- Types of Google Ads
- Importance of Landing Pages
- Running and Optimizing Search Ads
- Running and Optimizing Display Ads
- Remarketing With Google Ads
- Running App Install Ads
- Lead Generating Ads
- Video Ads
- Shopping Ads
- Call Only Ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Facebook Analytics
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
- What is Email Marketing, and How Does it Work?
- Top Digital Marketing Tools
- Using Automation in Email Marketing
- Omni-channel Marketing
- How to Write Professional Emails?
- Important Metrics and Insights
- Call to Actions in Emails
- Email Cycles and Funnels
- Conversion Rate Optimization
- Lead Generation using Email Marketing
- What is ORM, and How Does it Work?
- Top Online Reputation Management Tools
- Impact of ORM on Sales, Revenue, and Business Growth
- ORM vs SMO
- Dealing with Negative Reviews and Comments
- Understanding User Behaviour
- Online Reputation Management Strategies
- Personal Branding
- Press Release
- Creating Review Magent
- ORM Auditing and Parameters
Let Your Certificates Speak
- Certificates are issued by an edtech company yellow summer.
- Certificates are globally recognized & they upgrade your programming profile.
- Certificates are generated after the completion of course.
- Shareable
After this Course, You will be Able to
- Develop effective digital marketing strategies tailored to your business goals.
- Implement search engine optimization (SEO) techniques to improve website visibility and organic traffic.
- Execute targeted social media marketing campaigns to engage and grow your audience.
- Create compelling content that resonates with your target audience and drives engagement.
- Utilize email marketing tactics to nurture leads and drive conversions.
- Analyze digital marketing metrics to measure campaign performance and optimize results.
- Harness the power of digital advertising platforms like Google Ads and Facebook Ads to reach your target audience.
- Build and manage a strong online presence across various digital channels, including websites, social media, and email.
- Adapt to emerging trends and technologies in digital marketing to stay ahead of the competition.
- Apply your newfound knowledge and skills to advance your career or grow your business in the digital landscape.
Professionals from Top Industries Learn from Us
- Flexible Learning
- Certification and Accreditation
- Get maximum flexibility to learn at your own pace.
All You Need to Start this Course
- Internet & Laptop or Mobile
- The will to create attractive and informative learning.
This is the One for You,
If You are
Marketing professionals
Marketing professionals seeking to enhance their digital marketing skills and stay ahead of industry trends.
Business owners
Business owners and entrepreneurs looking to leverage digital marketing to grow their brand and reach new customers.
Students to start a career
Students and career changers interested in pursuing a career in digital marketing and seeking practical training and certification.
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Choosing Yellow Summer for the Full Stack Development Course was the right decision. The course is intensive, and the focus on practical projects made the learning experience extremely rewarding. The supportive community and dedicated instructors made the journey enjoyable. I highly recommend Yellow Summer to anyone serious about a career in web development.
Still Having Doubts?
Digital marketing is promoting products or services using online strategies. It’s crucial because it helps businesses reach people where they spend a lot of time: online.
Anyone interested in learning about digital marketing can benefit. It’s suitable for beginners and those who want to improve their skills.
The course covers various digital marketing topics, like SEO, social media, email marketing, and analytics. You’ll learn all you need to know to succeed in digital marketing.
No prior experience is necessary. Whether you’re new to marketing or have some knowledge, this course is designed to help you succeed.
Get Access to Digital Marketing Course with Globally Recognized Certifications @
₹80,000 ₹14,999
